Bedrijfskunde Services

Deze track biedt studenten kennis en vaardigheden vanuit een marketing- en logistiekperspectief. De focus ligt op het ondersteunen van besluitvorming die duurzaamheidsuitdagingen in de Nederlandse bedrijfscontext kan aanpakken.

Deze track omvat de onderstaande vakken. Meer informatie over de vakken volgt later. 

BK3T2101 Duurzame marketing & consumentengedrag (5)

NTB - Course coordinator: Yvonne van Everdingen (yeverdingen@rsm.nl) 

BK3T2102 Duurzame logistieke processen (5)

NTB - Course coordinator: Hannah Yee (yee@rsm.nl) en Merieke Stevens (mstevens@rsm.nl) 

BK3T2103 BSc Project Duurzame bedrijfsstrategieën (7)

The core of the project is research, and what type of research will vary by track. The Bachelor Project follows all steps of a research cycle: A managerial problem, a knowledge question, review of evidence, research design, data collection, data analysis, answer to the question, recommendation to management. “Management” should be read as “stakeholder from practice”. The outcome can be a design, hypothesis test, conceptual framework, and in all cases is translated into an answer to a managerial problem. The data can be quantitative or qualitative, primary or secondary, empirical or simulated.

To successfully complete the Bachelor Project, we assume that students participate in the course Advanced Research Skills (ARS, previously ARM, B3101) in parallel or have already completed this course. Moreover, we assume that students have active knowledge of the concepts covered in Research Project (BT2103) or Onderzoeksproject (BK2103). Lastly, the course builds on a lot of knowledge that you should have acquired in previous methods-related courses (e.g., statistics, mathematics). It is your responsibility to dust off this knowledge. Look at material from these courses when things are not top of mind. Do not expect your supervisor to act like a tutor on such topics.

Learning goals

1. Collect and critically assess academic and professional literature on a specific topic
2. Write a critical synthesis of the academic and professional literature
   
3. Identify a relevant managerial problem and translate the managerial question into a research question
   
4. Design a research project that can be executed in the available timeframe
   
5. Collect and analyse data that is needed to answer the research question
   
6. Present research results and defend the choices made
7. Critically evaluate and discuss research results